Monday, March 31, 2014

Loverly Infographics

This chart caught my attention, first because of the content, but mainly because of the category division that comes through in the color changes of the background with the different greens. The images are simple enough to where they compliment, rather than distract. Also, hierarchy comes into play with the large, bolded white numbers and percentages, which is where the bulk of the information lies in the smaller text underneath each number.

This infograph has a very plain and simple feel to it; the number and image principle that was applied to the one above applies here as well. I really wasn't drawn to it in the context of scrolling on the internet, but i could definitely see it in a magazine like Time or National Geographic or something. The black text against the different grey shades stands out, which is good because that is where the bulk of the info lies. The image of the kids acts as a summary for the information that stands by it. 

This one is particularly interesting to me because of the smooth gradient it uses and the way that the states are organized by the color, rather than alphabetically. The smoothness is just simply attractive. When you look closer, you see that weight is represented by not only a human profile but a number percentage, and then your eye moves to the 4 smaller information blocks, all encompassed within the same larger box. The key is easy to read and the summary is not too much text to overwhelm upon first glance. 

This one is nice because of the lines that carry through each information block; there is a narrative feel to this one, where everything relates. Again, the hierarchy idea applies with the large key words like 'oil' and 'three trillion dollars' that grab one's attention; the colors are great, using the complimentary scheme. What I don't like about it is how busy it is. As opposed to having too much text that overwhelms the viewer, there are too many pictures, to me. 

This might be my favorite one, not because of subject matter, but the layout is fantastic. I've always had a thing for topographic maps, and this one is like the best of both infograph and map worlds. As soon as one sees the word 'population' and the spikes of the graph, we immediately know what the map is telling us. We don't need to follow any lines or gather many percentages and facts; the message is there simply for our eyes to view, not necessarily read. 

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